About me

Lover of research, design and hummus.
Why did I become a UX Researcher?

As a UX researcher I’m able to help shape the design of services and products.

Research ensures that services are meeting a genuine need, are useable and work in a way that people expect. I love being part of the design process of a new service as well as identifying and solving problems of existing ones.

I moved from being a UX generalist, after studying a degree in Interaction Design, to specialising in UX researcher because of the value I feel it can add to people’s lives, businesses and society.

I’m naturally curious about people’s lives and behaviours, love problem solving and have a passion for design, which has made UX research the perfect role for me.

I have specialised in UX research now for the past 6 years and have never looked back!

How do I work?

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1) Planning

This is all based on what we want to learn as a team.

I’ve used techniques such as Assumption Mapping and creating Research Questions Walls to capture all the things we want to learn from our users. As a team, we choose the focus of the research and form objectives.

2) Learning

Choosing a research method depends on what we want to learn and the phase of the service development. This could range from interviews in discovery (understanding needs) to testing designs as we iterate on a solution.

To ensure services are inclusive, I always research with users who have access needs. I also promote a user-centric culture within the team by including team members in the research being conducted.

3) Analysing

I’ve used a variety of techniques to help the team analyse what we observed during research. This includes affinity sorting to themes, using a traffic light system for page designs etc.

As a team we then decide on the next steps based on the findings. I find that from the analysis, insights and new research questions emerge which get added to the assumption mapping / research question wall.

4) Communicating

A key part of being a user researcher is to create a shared sense of understanding of our users and their needs within the team and the wider organisation.

I do this through video reels from testing sessions, show and tell presentations, infographics, posters, personas, and experience maps. I also maintain research walls as a broadcast signal of the on-going research, as well what’s been conducted so far.